Paris Baguette Provides 'Freshly Baked Bread' Information by Store for 'Paba Delivery'

[Asia Economy Reporter Lee Seon-ae] SPC Group's bakery brand Paris Baguette under Paris Croissant announced on the 6th that it has introduced the industry's first 'Freshly Baked Bread' service, which provides information on the bread availability time by store through the Happy Order app in its own delivery service 'Pava Delivery.'

The 'Freshly Baked Bread' service of Pava Delivery provides consumers with real-time information on products produced within one hour at each store.

Typically, in the delivery market, items like chicken and Chinese food are offered as order-made (manufactured after ordering), but due to the nature of bakery products, the baker's production time is fixed, making order-made provision difficult. Paris Baguette planned a service that provides mobile information on the time of 'freshly made bread,' which consumers perceive as the most delicious time for bread, through continuous consideration of this issue.

The 'Freshly Baked Bread' service can be used through the SPC integrated delivery application 'Happy Order app,' and additional services will be provided through the Happy Point membership app 'Happy App' and the 'Paris Baguette website.'

Furthermore, in the future, a system is being prepared to allow consumers to check the quantity of freshly baked bread at nearby stores by applying location-based technology.

In addition, Paris Baguette has prepared differentiated services considering the growth of the delivery market and the diversified consumer base.

Pava Delivery also operates the 'Good Bread Box,' where customers can purchase bread baked on the same day at a discounted price of up to 7,000 KRW just before the store closes. The 'Good Bread Box' is a delivery-only product that combines the 'Meokbbang Box,' which randomly composes products in the store and offers price discounts, and the 'Closing Benefit' (a sales method that sells products close to expiration but safe for purchase and consumption) and can be purchased between 8 PM and 10 PM.

Additionally, to accommodate consumers unfamiliar with ordering via the app, a 'Phone Order Service' is available, and a 'Walking Delivery Service' has been introduced earlier, which reduces the cost burden by offering delivery at 2,500 KRW, discounted from the existing motorcycle delivery fee of 4,000 KRW.

A representative of SPC Group Paris Baguette said, "Since launching the Pava Delivery service, we have steadily developed the service," and added, "As the untact consumption market becomes important, we will enhance customer satisfaction and support franchise sales growth with differentiated services."

This content was produced with the assistance of AI translation services.