LG Electronics Launches 'Blossom Pink' LG Pra.L Ultrasonic Cleanser

Models are introducing the entire lineup of LG Pra.L. The product held by the female model is the newly launched 'Blossom Pink' color LG Pra.L Ultrasonic Cleanser.

[Asia Economy Reporter Ki-min Lee] LG Electronics announced on the 6th that it has launched the LG Pra.L ultrasonic cleanser in the ‘Blossom Pink’ color, reminiscent of cherry blossoms, in the domestic market. The existing LG Pra.L ultrasonic cleanser is available in Cotton White color.

LG Electronics stated that it has established two types of cleanser lineups considering customers’ preferences and tendencies: the ‘ultrasonic cleanser’ with a silicone type low-irritation ultrasonic vibration, and the ‘dual motion cleanser’ with fine bristles.

LG Electronics explained that the LG Pra.L ultrasonic cleanser delivers up to 370,000 ultrasonic vibrations per second, gently shaking and cracking the skin’s stratum corneum, creating fine bubbles with the cleanser to facilitate smooth cleansing. The silicone brush vibrates finely up to 4,200 times per minute to remove impurities.

This product allows adjustment of cleansing intensity in four levels. LG Electronics also added a low-irritation care mode for sensitive skin. Users can choose between 70 seconds and 120 seconds of usage time, and it can be used for about six months on a single charge (based on once daily use in 70-second mode).

LG Electronics applied silicone for the brush material that directly contacts the skin, which passed biological safety tests related to skin contact according to the international standard ISO 10993, and the ultrasonic head uses a human implant-grade material used for implants. This product features an IPX7 (International Protection) waterproof rating, allowing use even during showers.

LG Electronics is conducting an event where customers who purchase the LG ultrasonic cleanser at LG Best Shop or LG Electronics’ official online stores receive a ‘Pra.L mini bag’ and cleansing foam as gifts.

Seon Dae-gi, Executive Director of LG Electronics Korea HE Marketing, emphasized, “In spring, interest in facial skin health increases especially due to fine dust and yellow dust,” adding, “We will continue to expand the LG Pra.L lineup, including the LG Pra.L ‘ultrasonic cleanser’ which reduces skin irritation while providing excellent cleansing power, to continuously lead the premium home beauty device market.”

This content was produced with the assistance of AI translation services.