'Donkey Ears' CEO Kim So-yeon: "98% of Model Selection Criteria Are Looks... Walking Also Important"

Photo by KBS2, screenshot from the broadcast of 'Imgeumnim Gwiyeun Dangnagi Gwi'

[Asia Economy Intern Reporter Hee-eun Park] CEO So-yeon Kim detailed the criteria for selecting models at the Esteem audition.

On the 5th, KBS2's 'The CEO's Ears Are Donkey Ears' featured Esteem CEO So-yeon Kim as a judge for a model audition. The audition aimed to discover models who could work on stages worldwide.

That day, CEO Kim emphasized her unique standard for choosing models, saying, "It's 98% appearance. There is an aura unique to models that comes from their looks," and added, "It has nothing to do with being handsome or pretty."

She continued, "The energy they give off is important. Nowadays, height is not important."

CEO Kim especially stressed the importance of walking. She added, "A model must have a presence that can captivate all the judges while walking."

Additionally, CEO So-yeon Kim shared her feelings during the audition. She said, "When the participants entered, I saw raw gems," and expressed, "I was excited and happy thinking that jewel-like friends had come to our company. It made me feel that I have not lived in vain."

This content was produced with the assistance of AI translation services.