Hanssem Mall Takes Leap as Comprehensive Online Shopping Mall Through Win-Win with Small Business Owners
Securing Stable Sales Channels for Small Business Owners... Hanssem's Diversification of Competitive Products for a Win-Win Situation
[Asia Economy Reporter Kim Cheol-hyun] Hanssem (CEO Kang Seung-soo) announced on the 2nd that its online mall 'Hanssem Mall' is making a full-fledged leap from a furniture specialty mall to a comprehensive online shopping mall through active partnerships with small business vendors. Hanssem Mall hosts products from over 520 small business vendors offering furniture, home appliances, lighting, and daily necessities. It is also diversifying its product range through 'joint development brands.' Hanssem plans to increase the number of these small business vendors to more than 700 by 2023.
In particular, the 'joint development brand' operates in a form where Hanssem and small business vendors jointly develop and launch products. Product planning is done together by Hanssem and the vendors, production is handled by the vendors, and marketing is managed by Hanssem. After new product launches, Hanssem also partially covers marketing costs such as image shooting, product description page creation, and advertising banner exposure.
For example, Cielo, a small furniture company that joined Hanssem Mall as the first joint development brand, started with the 'Frappe Sofa' in 2016 and has since released sofas such as the 'Cracker Sofa' and 'Rendezvous Sofa,' surpassing cumulative sales of 40,000 units. Currently, about 1,000 sofas are sold monthly on average, enjoying great popularity. Jung Jun-hyuk, CEO of Cielo, said, "When I established the company in 2015, I was confident in the ideas and products but had difficulty securing sales channels. Hanssem recognized the product potential, and now we have expanded to a total of six product categories including sofas, dining tables, and desks."
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A Hanssem official stated, "From the perspective of small business vendors, Hanssem Mall provides a stable sales channel, and Hanssem can offer customers innovative and high-quality products from small businesses, thereby increasing customer satisfaction." He added, "We plan to expand the number of small business vendors partnering with Hanssem not only in furniture but also in lighting, daily necessities, and other categories to grow together."
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