Naver Reveals Production Status of 'Buri Font' for Digital Screens

Free Distribution of 5 Buri Fonts in October 2021

[Asia Economy Reporter Jin-gyu Lee] Naver announced on the 2nd that it will inject new vitality into the screen font market, which has been dominated by Gothic typefaces, through a new experiment.

Naver plans to reveal the current status of producing 'serif fonts' for screens in the Myeongjo (serif) family, enhanced with digital technology.

Instead of the previous method of unveiling fonts only after completion, Naver is continuously sharing the font production process with users, undertaking a new attempt to create fonts 'together with users.' This is part of the Maru Project, a campaign under the Hangul Hangul Areumdapge (Beautiful Hangul) initiative started in 2018 to promote the excellence of Hangul.

The serif font, a Myeongjo typeface, is named to emphasize that Hangul is not derived from Ming Dynasty Chinese characters, with the name referring to the bird-beak-like shape at the end of Hangul vowels. On the Naver Hangul Hangul Areumdapge campaign page, users can check weekly updates on the production status of digital screen serif fonts and directly experience some of the fonts in development.

In addition, Naver will release a trial version of one serif font consisting of 3,027 characters (2,780 Hangul characters, 120 Roman letters, and 127 symbols) for free in celebration of Hangul Day, collect user feedback for revisions, and plans to distribute a total of five fonts for free by October 2021.

This content was produced with the assistance of AI translation services.