Orion's Spring Limited Edition 'Choco Pie Jeong Strawberry Blossom' Sells 5 Million Units in 3 Weeks

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 2nd that its spring limited edition ‘Choco Pie Jeong Strawberry Blossom’ surpassed cumulative sales of 5 million units within three weeks of its release.

Compared to last year’s spring limited edition ‘Choco Pie Jeong Pistachio & Berry,’ which sold out completely, this product has achieved more than double the sales, with sales accelerating over time. It has sold out not only in some stores but also consecutively in some online malls. Riding on this popularity, Orion has decided to increase the production volume of Choco Pie Jeong Strawberry Blossom by 25%.

Choco Pie Jeong Strawberry Blossom is the first ‘pink-colored Choco Pie’ introduced in 46 years since the launch of Choco Pie in 1974. It features a sweet and tangy flavor using strawberries, a representative spring fruit, and a visual that encourages photo sharing, gaining especially high popularity among female consumers. The harmony of berry jam inside the marshmallow and strawberry milk cream coating the outside offers a soft and sweet taste. Consumers who purchased the product have posted positive reviews along with photos, such as ‘full of spring vibes,’ ‘best pink visual,’ and ‘seasonal snack for spring.’

Since launching the first spring limited edition ‘Choco Pie Jeong Strawberry’ among mass-produced pies in Korea in 2017, Orion Choco Pie has led the spring limited edition trend by introducing new flavors and designs every spring, including ‘Choco Pie Jeong Strawberry & Yogurt’ and ‘Choco Pie Jeong Pistachio & Berry.’

An Orion official said, “As a result of enhancing the rarity of the seasonal limited edition with a sweet and tangy taste and the ‘pink-colored Choco Pie,’ we have received a good response, including consecutive sellouts. We plan to continue developing seasonal limited edition Choco Pies that add flavors and emotions suitable for the season.”

This content was produced with the assistance of AI translation services.