Naver Suspends 'Real-time Search' During General Election Period Starting Today View original image


[Asia Economy Reporter Buaeri] Naver has suspended its real-time trending search keyword (real-time search) service starting from April 2, when the official election campaign for the April 15 general election begins.


On both Naver's PC and mobile screens, the real-time search service was halted from midnight on that day. The service will resume at 6 p.m. on April 15, when the general election voting ends.


Naver's real-time search service had faced criticism for losing credibility and deviating from its original purpose, especially after it became a battleground between opposing factions during the controversy over the appointment of Cho Kuk as Minister of Justice in August last year.


In response, Naver had prepared measures such as allowing AI to customize search keywords for individuals, but decided to temporarily suspend the service during the election period.


Along with the real-time search service, Naver will also temporarily suspend the search auto-completion service during the election period.



Meanwhile, the portal Daum completely terminated its 'real-time issue search keyword' service on February 20.


This content was produced with the assistance of AI translation services.

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