NH Investment & Securities Strengthens Platform... Establishes UX Design Research Center with KAIST

[Asia Economy Reporter Kum Bo-ryeong] NH Investment & Securities is joining forces with KAIST to strengthen its platform.

On the 1st, NH Investment & Securities announced that it will establish the 'NH Investment & Securities-KAIST UX Design Research Center' together with KAIST to enhance platform competitiveness. Over the next three years, NH Investment & Securities and KAIST have signed a business agreement for mutual cooperation in digital channel UI/UX analysis, new UI/UX design research, surveys, and education development.

Previously, NH Investment & Securities had conducted industry-academic joint research with the KAIST Department of Industrial Design since November 2018. They have been working on digital UI/UX research and differentiated improvements for mobile applications. As a result, they ranked first in app competitiveness evaluation last year.

The UX Design Research Center will operate for the next three years. The center director will be Professor Lee Sang-soo, and the main research team includes 10 professors from the KAIST Department of Industrial Design, including Professor Lim Yoon-kyung.

An In-sung, Head of the Digital Solutions Division at NH Investment & Securities, said, "By once again joining forces with KAIST, the top research institution in the domestic UX research field, we will not only advance the demands for digital platforms but also further solidify our position as a platform player."

This content was produced with the assistance of AI translation services.