Ediya Coffee Completes 'Dream Factory' Construction... Takes Second Leap with High-Quality Coffee

Investing 40 Billion KRW to Introduce Advanced Roasting Equipment
Annual Production of Up to 6,000 Tons of Coffee Beans
‘Ediya Dream Logistics Center’ Equipped with Advanced Logistics Facilities Also Operational

Ediya Dream Factory Exterior View

[Asia Economy Reporter Choi Saeng-hye] Ediya Coffee has completed the construction of its "Dream Factory," a 'dream factory,' and has officially begun operations, embarking on a second leap forward as a high-quality coffee franchise.

On the 1st, marking its 19th anniversary, Ediya Coffee announced that it has started operating its own roasting factory, the "Ediya Dream Factory," and the advanced logistics base, "Ediya Dream Logistics Center."

◇The only advanced roasting equipment in Korea introduced... Annual production capacity of up to 6,000 tons of coffee beans

The Ediya Dream Factory, which held its completion ceremony on the 1st, was built in Poseung Industrial Complex, Pyeongtaek-si, Gyeonggi-do, on a site of approximately 12,982㎡ with a total floor area of 13,064㎡ (about 4,000 pyeong), consisting of one basement floor and two above-ground floors. A total of 40 billion KRW was invested, and the latest equipment from world-renowned roasting machine manufacturers B?hler of Switzerland and Probat of Germany was introduced. From the initial green bean input, a fully automated process is implemented through four stages of perfect foreign substance selection, roasting, and packaging. Here, by mixing hot air and semi-hot air roasters, various roasting methods are used to stably mass-produce high-quality coffee beans with diverse flavors and aromas tailored to customers' tastes.

Having surpassed 3,000 stores last year, Ediya Coffee holds the largest number of stores among domestic coffee brands and consumes over 1,000 tons of coffee beans annually. The Dream Factory can produce up to 6,000 tons of coffee beans per year. Starting this month, Ediya Coffee plans to directly produce coffee beans, which were previously produced under an OEM (Original Equipment Manufacturer) system, to supply higher-quality products stably to its franchise stores.

◇In-house production of raw materials such as powder, stick coffee, and mix coffee

At the Dream Factory, not only coffee beans but also stick coffee, mix coffee, and powder products are produced simultaneously. Ediya Coffee's stick coffee brand, Beanist, achieved sales of approximately 13 billion KRW last year solely through word of mouth without advertising, and now plans to expand sales nationwide to franchise stores and distribution channels through in-house production. To this end, Ediya Coffee has renewed the existing Beanist products and will soon produce and launch mix coffee. Additionally, the Dream Factory will directly produce raw materials such as beverage powders for franchise supply, further enhancing quality levels and contributing more to franchise store profitability.

Moon Chang-gi, Chairman of Ediya Coffee, is giving a speech at the completion ceremony of the Ediya Dream Factory.

◇Improved logistics service and quality innovation through operation of Dream Logistics Center equipped with advanced facilities

Starting today, Ediya Coffee has also begun operating the "Ediya Dream Logistics Center," built in Icheon-si, Gyeonggi-do, with a total floor area of 18,663㎡ (about 5,500 pyeong) and equipped with advanced logistics facilities. The previously outsourced logistics operations have been integrated and brought in-house to improve service quality. At this center, all processes including product receiving, storage, and shipping are conducted through automated equipment.

Furthermore, delivery history management and on-time arrival services through the latest monitoring system enhance delivery accuracy, enabling high-level quality control of all products supplied to franchise stores. The logistics service has improved from three deliveries per week to six deliveries per week, allowing daily deliveries and enabling constant ordering according to store conditions. This timely supply of fresh products and various items allows stores nationwide to offer consumers healthier and more delicious products.

Moon Chang-gi, Chairman of Ediya Coffee, said, "Although these are difficult times, we have continued investing with the mindset of planting an apple tree, and have now started operating the Dream Factory and Dream Logistics Center." He added, "We have upgraded all processes from product production to distribution and logistics for Ediya Coffee's second leap forward, and we will repay customers' love with the best coffee taste."

◇‘Ediya Signature Coffee’ improves coffee flavor with upgraded beans

Coinciding with the completion of the Dream Factory and Dream Logistics Center, Ediya Coffee upgraded the beans used in existing stores to enhance the coffee's flavor. This is the first bean replacement in four years since April 2016. Ediya Coffee's R&D experts, including the coffee development team, have traveled to various coffee-producing regions worldwide such as Africa, South America, and Central America to source green beans. Based on data verified by consumers at franchise stores nationwide, after four years of research and development and over 1,000 profiling tests, they perfected a differentiated blending ratio and roasting technology. The beans newly developed and produced at the Dream Factory's state-of-the-art facilities will be available at Ediya Coffee stores nationwide starting next week.

This content was produced with the assistance of AI translation services.