CJ O Shopping Strengthens Infant and Child Content... Launches 'Seulgiroun Parenting Life'

Platform Diversification through Multi-Channel Operations Including TV Home Shopping and Mobile

Strengthening Shopping Content by Introducing the Latest Infant and Child Items

[Asia Economy Reporter Lim Hye-sun] CJ ENM O Shopping Division is enhancing its shopping content for infant and child products. 'Millennial moms' are emerging as new consumers in the childcare market by making purchases based on their information utilization skills, personal values, preferences, and lifestyles. In response, CJ ENM O Shopping Division announced on the 1st that it will launch a seasonal infant and child planning program called 'Smart Parenting Life' and offer various infant and child shopping content by linking TV home shopping with mobile platforms.

'Smart Parenting Life' is a planning program that features the latest infant and child items. CJ O Shopping will air the program every Thursday at 12:35 PM throughout this month, consisting of three segments: 'Strong Body, Strong Mind' (ride-on toys and outing supplies), 'Our Home Kids Cafe' (educational toys, toys, mats), and 'Education Hotspot' (learning, education, and language products). The program is characterized by differentiated broadcast concepts according to the product categories.

The shopping platform will be extended to mobile around the TV live broadcasts. Every Thursday at 8 PM, infant and child product broadcasts will also be held on the mobile live channel 'Shock Live,' and related childcare items will be reorganized into CJ Mall special exhibitions and introduced weekly.

On the CJ O Shopping launch broadcast on the 2nd, under the theme 'Strong Body, Strong Mind,' the latest products from the Swiss premium mobility brand 'Micro Kickboard' will be exclusively introduced to the industry. The 'Maxi T Foldable LED' features LED wheels that generate power during riding, enabling safe rides for children. The price is 191,200 KRW. The ‘Mini To Go LED’ for children aged 2 to 3 is also prepared. It is a three-stage transformable ride-on toy tailored to growth stages, from a ride car to a kickboard. Among customers who write photo reviews, 50 will be selected by lottery to receive a ‘Micro Lock’ that can lock the product.

A special early Children's Day promotion for the month has also been prepared. Among customers who purchase infant and child products sold on TV home shopping and CJ Mall, 221 will be selected by lottery to receive CJ Mall points. The promotion offers a total of 5 million KRW worth of points, including 1 million KRW for 1st place (1 person) and 100,000 KRW for 2nd place (20 people). Winners will be announced at the end of next month.

This content was produced with the assistance of AI translation services.