Hana Bank Selects Actor Kim Soo-hyun as New Advertising Model

[Asia Economy Reporter Kim Hyo-jin] Hana Bank announced on the 1st that it has selected actor Kim Soo-hyun as its new advertising model.

Hana Bank explained, "Kim Soo-hyun is a Hallyu star who has played leading roles in numerous works such as 'The Moon Embracing the Sun,' 'My Love from the Star,' and 'Producer,' gaining great popularity not only in Korea but also in China and East Asia. He possesses the optimal image to promote Hana Bank's global competitiveness and New Southern Policy expansion."

Hana Bank plans to introduce a new advertisement featuring Kim Soo-hyun as the model to showcase the convenience and competitiveness of the smartphone application 'Hana One Q' during the first half of the year. The new advertisement will be broadcast through TV, digital media, and theaters.

Hana Bank will also present a collaboration advertisement combining the dynamic and healthy image of soccer star Son Heung-min, the existing advertising model, with the sophisticated and intellectual image of newly joined actor Kim Soo-hyun.

Hana Bank stated, "The addition of actor Kim Soo-hyun's sophisticated image to the healthy image of existing advertising model Son Heung-min is expected to greatly help build and promote Hana Bank's differentiated brand image. In particular, Kim Soo-hyun's completion of military service in the frontline reconnaissance battalion and his continued various donation activities, fulfilling his responsibilities as a member of society, align with Hana Bank's management principle of pursuing 'Joy for All.'"

This content was produced with the assistance of AI translation services.