Ace Bed, 'Korea Industry Brand Power' No.1 for 21 Consecutive Years

[Asia Economy Reporter Moon Hyewon] Ace Bed announced on the 1st that it was selected as the No. 1 company in the 2020 Korea Industry Brand Power Index (K-BPI) organized by Korea Management Association Consulting (KMAC). Since being first selected as No. 1 in the bed category in 2000, it has held the top position for 21 consecutive years.

The K-BPI, which is surveyed and indexed by Korea Management Association Consulting to measure the influence of each brand, is used as an important indicator to gauge brand power.

According to Ace Bed, in this survey, Ace Bed achieved the highest level of awareness scores compared to the average among the No. 1 brands participating in the K-BPI. In particular, it attained a nationwide recognition level close to 100% in auxiliary awareness. It also recorded higher scores than other brands in loyalty and image aspects.

Ace Bed stated, “We are the only company in Korea operating the internationally accredited testing institution ‘Bed Engineering Research Institute,’ and have equipped the Chungbuk Eumseong factory with an advanced automated production system. Through technology development, research, and investment, we strive to create the optimal sleep environment,” adding, “The expertise of our products through quality management has become the foundation for being recognized as a trusted brand by consumers and the industry.”

This content was produced with the assistance of AI translation services.