Guho Plus Launches Summer Collection 'Filled with Light Energy'

[Asia Economy Reporter Yujin Cho] Kooho Plus, a minimal young contemporary brand under Samsung C&T Fashion Division, announced on the 1st that it has launched a summer season collection expressing the positive energy of light.

Kooho Plus set the concept for this summer season as "Sustaining Light" and expressed the positive energy derived from light through colors such as Aqua Blue, Apple Green, Light Pink, and Lemon Yellow, along with slit (narrow and long openings) and string details.

As a representative product, they presented a trendy setup styling featuring a beige semi-over fit jacket and lively short pants paired with an Apple Green T-shirt as a point.

The jacket’s back was given a unique touch with slit and button strap details, adding distinctiveness to the simple design. Along with this, wide pants that make the leg line look straight and long were released to create a sophisticated setup look.

They launched outerwear covering formal and casual looks, including a finely tailored linen blend jacket, a white cropped denim jacket embodying youthful sensibility, and a refreshing volume-sleeve jumper.

Also introduced were short-sleeve T-shirts in fresh colors like pink and yellow, blouses enhanced with feminine touches through volume sleeves, shirring, and string details, jersey dresses with drapes (loosely hung folds) creating a three-dimensional silhouette, and denim pants highlighted with pink color or white contrasting hems.

Baeyoon Shin, Group Head of Kooho Plus, said, “Spring season items such as the short cocoon trench coat, button-detail short jacket, and four leather jackets have already sold out several times, receiving good responses centered on stylish outerwear styles. We plan to communicate with more millennial customers not only through online channels like SSF Shop and W Concept but also at various hot places including department stores in major commercial districts in the future.”

To commemorate the launch of the summer collection, Kooho Plus is offering free exchanges and returns until the 12th at SSF Shop, Samsung C&T Fashion Division’s integrated online mall.

This content was produced with the assistance of AI translation services.