Dongseo Foods Launches Small-Sized 'Maxim Kanu Signature Mini'

[Asia Economy Reporter Choi Saeng-hye] Dongseo Foods announced on the 31st that it will launch two types of small-sized premium instant coffee beans, 'Maxim Kanu Signature Mini,' a small-sized version of the premium instant coffee bean 'Kanu Signature.'

Kanu Signature is a premium coffee that embodies Dongseo Foods' 50 years of coffee manufacturing expertise, perfectly replicating caf? Americano. It applies advanced technologies such as aroma preservation freeze-drying method (Iceberg) and low extraction yield method to capture the rich aroma of fresh coffee beans, receiving positive responses from consumers.

The new products, 'Kanu Signature Dark Roast Mini' and 'Kanu Signature Medium Roast Mini,' maintain the sophisticated flavor of Kanu Signature while reducing the volume to enjoy in a small cup.

They enhance convenience so consumers can easily enjoy fresh coffee in a small cup, with the volume optimized for Korean drinking habits, making it easy to finish in one go anytime and anywhere. The packaging is differentiated by changing the top to a gable top design shaped like a triangular roof.

Meanwhile, Dongseo Foods is renewing and launching two types of Kanu Signature products in line with the launch of the new Kanu Signature Mini. Responding to consumer feedback that the existing product volume was somewhat large, the volume has been reduced by 14% to 1.8g, and the price has also been lowered by 14%, allowing consumers to enjoy the taste and aroma of caf? Americano at a more reasonable price.

Kanu Signature Mini will be sold nationwide at discount stores for 3,840 KRW for a pack of 12 and 7,570 KRW for a pack of 25.

This content was produced with the assistance of AI translation services.