Hankook Tire Selected as No.1 in 'Korea Industrial Brand Power' for 18 Consecutive Years

[Asia Economy Reporter Kiho Sung] Hankook Tire & Technology (hereinafter Hankook Tire) announced on the 31st that it was selected as the No. 1 brand in the passenger car tire category for 18 consecutive years and T Station was ranked No. 1 in the tire specialty store category for 12 consecutive years in the ‘2020 Korea Industry Brand Power (K-BPI)’ survey conducted by Korea Management Association Consulting (KMAC).

Hankook Tire ranked first in the passenger car tire category for 18 consecutive years in the K-BPI survey, which measures consumer brand awareness and loyalty. It received relatively high evaluations by recording a score difference of more than 100 points in total compared to the second-place brand, and especially the top-of-mind awareness evaluation item recorded the highest level compared to the average of the No. 1 brand. In addition, it received generally high scores in loyalty measurement items such as purchase possibility and preference.

Despite the rapidly changing business environment, Hankook Tire continues to strengthen its research and development (R&D) capabilities and invest in technology. In particular, through its core research facility, ‘Hankook Technodome,’ it secures source technologies that will be future growth engines and enhances quality competitiveness, accelerating the increase in sales of ultra-high-performance tires and expanding the supply of premium original equipment tires. As a result, based on excellent technology and top quality, it supplies original equipment tires to more than 320 models of 46 global automobile brands, including the three major German luxury car brands, thereby enhancing its premium brand value.

T Station ranked first in the tire specialty store category for 12 consecutive years by showing superiority in detailed evaluation items such as image, availability, and preference, which measure awareness and loyalty.

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