"Cheer Up Korean Farmers"… Lotte Mart to Release 600 Tons of Stock Over One Week

[Asia Economy Reporter Seungjin Lee] Lotte Mart has stepped up to help farms struggling due to the consumption slump caused by the novel coronavirus disease (COVID-19).

On the 31st, Lotte Mart announced that it will hold the "Cheer Up, Korean Farms" event by purchasing and selling about 600 tons (t) of agricultural and marine products from Korean farms to support their sales.

First, to support apple farms, Lotte Mart, in a three-party collaboration with Chungju City and the Chungbuk Horticultural Cooperative, provided about 100 million KRW in mutual aid funds and purchased about 300 tons of damaged apples that were difficult to ship due to typhoon damage during the harvest season and the consumption slump. These are offered at about 50% discount compared to regular products.

The "Chungju Farm Support Apples (4kg/box)" will be available at all stores nationwide from April 2 to 8, selling at 9,980 KRW per box. If you purchase two boxes, each box is priced at 8,980 KRW.

Additionally, Lotte Mart is holding an "Eco-friendly Agricultural Products Special Exhibition" featuring about 140 tons of eco-friendly agricultural products such as green onions, button mushrooms, and onions, in collaboration with the Ministry of Agriculture, Food and Rural Affairs, the Eco-friendly Mandatory Fund Management Committee, and the Korea Eco-friendly Agriculture Association. This is to help eco-friendly agricultural producers who are facing difficulties due to the delayed school openings caused by COVID-19.

Lotte Mart is also helping fishing households. For example, together with Wando Abalone Co., Ltd., it is purchasing a large quantity of abalone that cannot be shipped from farms and selling about 50 tons of live abalone (medium/10 pieces) at 19,800 KRW from April 2 to 8 through direct delivery from fishing areas via live fish trucks.

To promote the consumption of spring seasonal seafood, Lotte Mart purchased about 20 tons of "Tongyeong Sea Squirt (150g)" and offers it at a 40% discount from the regular price. Also, for the Tongyeong sea eel farms, 20 tons of "Sea Eel (500g)" will be sold at 14,800 KRW.

Kim Chang-yong, Head of Lotte Mart's Product Division, said, "This event was prepared to help farms struggling due to the consumption slump and to ease the financial burden on customers. We will continue to strive to support farms facing difficulties beyond those involved in this event."

This content was produced with the assistance of AI translation services.