The Evolution of HMR... Easy-to-Prepare Grilled Fish Meals Enjoyable for Children

Review of Chungjungone JibeuroON's Boneless Grilled Fish for Children

[Asia Economy Reporter Choi Sunghye] Seafood home meal replacements (HMR) are continuously evolving. As the convenience food market grows, demand is increasing for seafood HMR products that can be easily enjoyed without complicated cooking processes and without any fishy odor.

Among the seafood HMR items gaining attention recently is grilled fish. Since the launch of grilled fish HMR products such as mackerel, Spanish mackerel, and flatfish by CJ CheilJedang in August last year, these products have grown by more than 30% monthly on average, gaining tremendous popularity. Meanwhile, Daesang Cheongjeongwon has introduced a "children-only" boneless fish product through its online-exclusive brand 'JibeuroON.' The selling price for grilled mackerel is 8,900 KRW, and for grilled Spanish mackerel, it is 9,900 KRW.

◇Pastel-toned packaging with fish characters... Perfectly targeting children’s preferences

The grilled Spanish mackerel uses light purple packaging, and the grilled mackerel uses light blue packaging, giving a cute and charming feel. The adorable fish characters printed on the packaging seem well-suited to attract children’s attention. Each package contains 180g, which is relatively light. It is designed so that you can take out only the desired amount and reseal it, making it hygienic and convenient.

◇Reliable ingredients and high nutritional value

Since this product is intended for children whose immunity is lower than adults, the ingredients and nutritional value are especially noteworthy. According to Cheongjeongwon, the children’s boneless grilled fish products use only fish caught in domestic waters, ensuring safe consumption. Lemon juice is used to remove any fishy odor, and the fish is quickly grilled using an oven capable of five-stage heat treatment, preserving the fish’s original taste, nutrition, and moistness.

◇Simple preparation in 1 minute... Easy to eat

When you open the outer packaging, the fish is cut into child-friendly 30g pieces and individually vacuum-packed. As a children’s product, the pieces are smaller compared to other grilled fish products. Each pack contains six pieces. The cooking method is very simple: just heat it in the microwave for 1 minute, and it’s ready. After heating, no unpleasant fishy smell or other odors were detected, and no smoke was produced, so no smell lingered on clothes or bedding. If cooking by boiling, place the inner-packaged product in boiling water and cook over medium heat for about 4 minutes.

The key point is the bones, which are carefully removed 100% by hand. Even children who find it difficult to eat fish can enjoy it without any inconvenience. When eating, place the fish skin side down to fully experience the tenderness of the boneless fish. The grilled mackerel has a richer, nuttier flavor, while the grilled Spanish mackerel tastes lighter and cleaner, with the moist texture characteristic of boneless fish common to both.

◇TIP

The back of the outer packaging includes cooking tips to enjoy the product even more deliciously. Heat olive oil in a pan, add thinly sliced onions and stir-fry, then add rice cakes, soy sauce, oyster sauce, and oligosaccharide syrup and stir-fry together. Add the fish and sesame oil, then plate it to complete teriyaki sauce grilled fish. You can also enjoy it deliciously by simmering it with soy sauce, red pepper powder, and oligosaccharide syrup.

This content was produced with the assistance of AI translation services.