Ministry of SMEs and Startups, 'Gachi Sapsida' Special Exhibition... "50~70% Discount Sale"
[Asia Economy Reporter Kim Daeseop] The Ministry of SMEs and Startups announced on the 25th that it will hold an online special exhibition on the 'Value Sapsida' platform and sell products at a 50-70% discounted price.
This special exhibition will be held from the 26th of this month to support small business owners who are struggling with sales channels due to the novel coronavirus infection (COVID-19). Regional specialties, small business and traditional market products, especially those from small business owners affected in the Daegu and Gyeongbuk regions, who face difficulties in sales channels due to domestic demand contraction and the postponement of elementary, middle, and high school openings, will be prioritized for sale.
The Value Sapsida platform has been operated by the Small and Medium Business Distribution Center since December last year to support small business owners who have difficulty entering online markets despite the rapid shift of consumption and distribution environments from offline to online.
In line with the increasing trend of shopping using videos, this platform allows small business owners to directly promote and sell their products using one-person media such as YouTube.
For this special exhibition, the Ministry of SMEs and Startups has significantly lowered product prices by offering no-margin sales without entry fees and discount coupons (20%). Additionally, an event will be held to provide prizes such as AirPods to customers who purchase over 10,000 won.
The Ministry plans to expand the product lineup and hold themed special exhibitions categorized by ▲regional specialties ▲Daegu and Gyeongbuk region products ▲traditional market products ▲small business products. Starting from April this year, a National MD program will also be operated, where the general public can discover valuable small business products, register them on the platform, and promote and sell them. National MDs who discover products with good consumer responses will be selected quarterly and awarded.
Furthermore, from April this year, private shopping malls such as Wemakeprice and Gmarket will hold more than eight online special exhibitions for small business owners every month, expanding the online sales network for small business products.
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Shin Jaekyung, Director of Smart Small Business Development at the Ministry of SMEs and Startups, said, "This special exhibition was prepared to help small business owners struggling due to COVID-19 and for citizens voluntarily participating in social distancing," adding, "We hope this special exhibition will spread as a good consumer movement."
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