[Spring, I Want to Go Out] Daesang Jonggajib Strengthens Korean Cuisine Expertise Through Premium Convenient Meal ‘Jongga Bansang’

[Asia Economy Reporter Choi Saehye] ‘Jongga Bansang’ is a premium convenient meal brand launched by Jongga Jip, the No.1 kimchi brand, based on its long-standing expertise. Jongga Jip, which was renewed in 2017 with a declaration to become a ‘global Korean food specialty brand,’ has been strengthening its Korean food expertise and expanding its product lineup through the launch of Jongga Bansang in 2018.

Jongga Bansang continues its growth in the expanding home meal replacement market with diverse and differentiated menus. Last year, Jongga Bansang’s sales grew by more than 42% compared to 2018.

The initially released products include five types: ‘Namdo Chueotang,’ ‘Sagol Kimchi Jjigae,’ ‘Sagol Ugeoji Deulkkae Tang,’ ‘Beoseot Deulkkae Miyeokguk,’ and ‘Hanwoo Gomtang.’ These are characterized by allowing consumers to easily enjoy traditional Korean table settings based on soup dishes. The representative product, Namdo Chueotang, is a health food made by grinding only the flesh of domestically sourced loaches after removing their thick bones, then boiling it in rich doenjang (fermented soybean paste).

No external chueo paste or extract is used at all, and since the loaches are prepared directly, the actual loach content is high. The thick bones are removed to provide a soft texture without the unpleasant sensation of chewing bones. Homemade chili oil is used to eliminate any fishy smell, and domestic radish greens (mucheong siraegi) and perilla seed powder are added to create a clean and savory taste. No starch is added; instead, a special sauce made by soaking and grinding traditional fermented soybean paste, perilla seeds, and soybeans is used to achieve the thick and deep flavor unique to traditional chueotang.

This content was produced with the assistance of AI translation services.