[Spring, I Want to Go Out] Enjoy Sweeter in Larger Size... Large-Volume RTD Coffee 'Letsbe Grande Latte'

[Asia Economy Reporter Lee Seon-ae] Lotte Chilsung Beverage has attracted attention by launching a 500ml large-capacity product of Letsbe, the No.1 instant RTD (Ready To Drink) coffee brand in Korea.

Lotte Chilsung Beverage focused on the steady growth of the domestic large-capacity RTD coffee market and introduced a new product for consumers who value cost-effectiveness (price per volume) and enjoy sweet coffee.

The new product, Letsbe Grande Latte, combines Letsbe's unique rich and sweet coffee with milk ingredients to offer a richer and smoother taste. To emphasize that it is a generously sized product that allows you to enjoy sweet coffee throughout the day, the product name uses the Italian word "grande," meaning "large." The package features a coffee cup image filled with latte on the front, along with a cup holder labeled "Grande," making the product characteristics intuitive.

A Lotte Chilsung Beverage official said, “We will lead the domestic large-capacity RTD coffee trend through marketing activities targeting college students and office workers, our target consumer groups.”

This content was produced with the assistance of AI translation services.