Home Shopping Industry Focuses on Fashion 'Show'... "Veterans Have Returned"

Lotte Homeshopping Launches 'IsujeongSHOP#'
'Joyoonjoo Show' Revamped for Friday Prime Time Slot

[Asia Economy Reporter Cha Min-young] Lotte Homeshopping announced on the 17th that it will strengthen its expertise in fashion and beauty by launching a fashion program featuring veteran show hosts and revamping existing programs.

On the 11th, Lotte Homeshopping launched ‘Lee Sujeong SHOP#’, starring Lee Sujeong, a 19-year veteran fashion show host. The program airs every Wednesday at 9:25 AM. Inspired by the symbol ‘#’ which means rounding up, it is a total fashion program with the concept of ‘a premium shop that rounds up your lifestyle.’ It exclusively introduces premium clothing and luxury brands in the industry and shares fashion information.

On Lee Sujeong SHOP, comedian Hong Rok-gi, regarded as a leading fashionista in the entertainment industry, appears as a guest to share fashion know-how. He plans to communicate with customers through his unique wit. The launch broadcast showcased exclusive products such as ‘Derek Lam’ and ‘Ferragamo,’ achieving records including 12,000 sets ordered, 2.9 billion KRW in order amount, and the highest viewership rating in the same time slot.

On the 18th of this month, the 2020 spring new product ‘Cotton 100 Porlin Shirt Blouse’ from the exclusive brand ‘Laurel,’ which ranked first in last year’s hit products on Lotte Homeshopping, will be unveiled for the first time. Spring new products such as the Italian-inspired ‘Brunelli Tee Blouse’ and sneakers and mules from the popular French brand ‘Fran?oise Nazar’ will also be introduced.

The ‘Jo Yoonju Show,’ launched last November featuring Jo Yoonju, a beauty master with 19 years of experience, will move its airtime from Sunday afternoons to the prime home shopping slot on Friday evenings starting this month. It will reach viewers every Friday at 8:40 PM.

Additionally, the product lineup will be expanded. It will launch famous overseas products for the first time in Korea, addressing questions about makeup techniques and skincare. The Jo Yoonju Show, which communicates with customers through vivid product reviews, has sold a cumulative total of 100,000 sets to date. On the 20th of this month, it will exclusively introduce a popular ampoule from the Spanish brand ‘Isdin.’

Yoo Hye-seung, head of Lotte Homeshopping’s broadcasting production division, said, “We plan to strengthen expertise by launching and revamping programs featuring veteran show hosts in each field of fashion and beauty. We will deliver premium domestic and international products and the latest trend information to customers, solidifying our position as the industry’s leading fashion and beauty program.”

This content was produced with the assistance of AI translation services.