Lotte Homeshopping, 'Elsho' 1st Anniversary... 210-Minute Special Broadcast

Major Launch of Famous Brands' Spring New Products

'Elshow' Achieves 700,000 Buyers and Over 1.42 Million Sets Sold in 53 Broadcasts Over One Year

[Asia Economy Reporter Lim Hye-sun] Lotte Homeshopping will hold a special 210-minute broadcast on the 14th to celebrate the 1st anniversary of the fashion-specialized program 'Elshow.'

Elshow, which first aired in March last year, is broadcast every Saturday at 10:30 PM. Featuring Lee Soo-jung, a 19-year veteran fashion host, and stylist Kim Woo-ri, the program introduces exclusive fashion products from Lotte Homeshopping as well as premium brands, communicates with customers, and shares trends and information. Within a short period, it has established itself as Lotte Homeshopping's representative program. In November last year, it received high acclaim from customers in their 30s and 40s and contributed to sales growth, earning the grand prize at the 'Marketing Awards' hosted by Lotte Group. Over the past year, it has aired 53 times, showcased about 400 products, sold over 1.42 million sets, and accumulated order amounts reaching 150 billion KRW.

According to Lotte Homeshopping's analysis of sales data during the first year of 'Elshow,' the number of purchasing customers reached 700,000, with repeat customers accounting for 35%, more than twice the rate of other Lotte Homeshopping programs. The top product by order amount was the industry's first clothing item priced in the 3 million KRW range, the 'LBL Chinchilla Piana Hood Long Coat,' which made headlines last year by selling 3 billion KRW worth in one hour. By order quantity, the 'Aizel Melan Knit Set' sold 20,000 sets. Additionally, since the launch of 'Elshow,' sales during its time slot have increased by more than 50% compared to the previous year.

To celebrate the 1st anniversary of 'Elshow,' Lotte Homeshopping will air a special broadcast for 3 hours and 30 minutes starting at 9:30 PM on the 14th, introducing the 2020 spring new products. They will present men's and women's trench spring jackets from the Italian sports brand 'Conte of Florence.' These items feature the brand's unique delicate pattern design and high-performance materials, introduced exclusively in the industry as transitional season items. Also, to commemorate the anniversary, customers who pre-order these products and participate in the event will be entered into a draw to receive 'Mobile Cake Vouchers (10 winners)' and 'Discount Coupons (101 winners).' On the day of the broadcast, a prize event will also be held, offering a pure gold ring (11.25g) to selected buyers through a lottery.

This content was produced with the assistance of AI translation services.