Lob's "Increase in 'Self Beauty Tribe' Due to Corona19"

LOHB's has decided to pre-launch a topical vitamin C product in response to the increasing trend of self-beauty enthusiasts due to the impact of COVID-19. The photo shows Balea Topical Vitamin C Concentrate. (Photo by LOHB's)

[Asia Economy Reporter Seungjin Lee] Due to the prolonged time spent at home caused by the novel coronavirus infection (COVID-19), the number of 'self-beauty enthusiasts' is increasing.

According to LOB's on the 13th, from the 13th of last month to the 12th of this month, sales of skin, hair, and nail care products on LOB's online mall increased by 89%, 298%, and 174%, respectively.

It is analyzed that the sales of self-beauty products for home care increased as the atmosphere of refraining from outdoor activities spread due to COVID-19.

Representative products with increased sales include hair dye (147%), hair treatment products (298%), and nail care products (174%). In addition, sales of trouble care products that can soothe skin troubles caused by prolonged mask-wearing also increased by 89%.

In particular, products containing ceramide ingredients, known to protect against skin moisture loss and block the penetration of harmful substances from outside, saw further sales growth.

Sales of inner beauty products, called edible cosmetics, also stand out. Low molecular fish collagen products with fast absorption are popular. ‘Health One S-Return Pure Collagen’ and ‘Nutri One BB LAB Collagen’ captivated consumers' taste buds by adding fruit flavors such as peach and mixed berry.

Accordingly, LOB's has decided to pre-launch topical vitamin C products. LOB's online mall plans to introduce ‘Balea Vitamin C Concentrate’ on the 17th. It will be available at LOB's offline stores nationwide starting from the 23rd.

This content was produced with the assistance of AI translation services.