Orion Launches Spring Limited Edition 'Choco Pie Jeong Strawberry Blossom'

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 12th that it will launch the spring limited edition ‘Choco Pie Jeong Strawberry Blossom’.

Choco Pie Jeong Strawberry Blossom is the first-ever ‘pink Choco Pie’ introduced in 46 years since the launch of Choco Pie in 1974. It features the representative spring fruit, strawberry, to deliver a refreshing taste and lovely visual appeal. Using domestically grown strawberries, it preserves the deep natural flavor of strawberries. The harmony of berry jam inside the marshmallow and strawberry milk cream coating the outside offers a soft and sweet taste. Additionally, real strawberry powder sprinkled on top of the Choco Pie maximizes the fresh taste and aroma. The package design is adorned with fully bloomed cherry blossom petals, capturing the bright feeling of spring.

Since launching the first spring limited edition among mass-produced pies in Korea in 2017, Orion Choco Pie has continued the three-year consecutive sell-out success by releasing new spring limited editions with unique flavors and designs every year, such as ‘Strawberry & Yogurt’ and ‘Pistachio & Berry’.

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