"Send Gifts via Mobile"... CJ Olive Young Opens White Day Gift Theme Section

[Asia Economy Reporter Seungjin Lee] CJ Olive Young will showcase a 'White Day' themed section through the gift shop within its official online mall until the 14th.

Last month, CJ Olive Young launched the ‘Send a Gift’ service, allowing customers to send gifts via mobile phone numbers for 14,000 products on its online mall, as well as a ‘Gift Shop’ that curates products by theme. Both services are available on mobile devices.

The White Day themed section offers customized gift items for couples and families. It features popular products reflecting the tastes of people in their 20s and 30s, including lipsticks and perfumes, practical skincare and body care sets, and beauty devices, with price ranges from around 10,000 KRW to over 50,000 KRW.

The gifting process is simple. After selecting the desired product, press the gift-shaped button at the bottom of the product detail page and enter the recipient’s name and mobile phone number. When ordering a gift, you can also write a mobile message card within 100 characters to send along. The recipient can customize the product’s color and scent according to their preference upon receipt.

To assist customers who need to prepare gifts quickly ahead of White Day, CJ Olive Young is also running a coupon promotion for its same-day delivery service ‘Oneul Dream’. Customers purchasing over 30,000 KRW worth of products within the White Day event can receive a 2,000 KRW discount coupon, limited to one issuance per person.

Additionally, considering the increased interest in health and hygiene due to the COVID-19 pandemic, a ‘Health Keeper’ concept gift section has been prepared. It offers products for cleanliness such as hand sanitizers, shampoos, and cleansers, as well as essential health functional foods for boosting immunity and managing health, categorized by price range.

A CJ Olive Young representative stated, “This year, demand for gifts related to health management is especially high alongside traditional gifts like color cosmetics and perfumes for White Day. We plan to strengthen curation by introducing themed sections tailored to major gift seasons to make selecting gifts more convenient.”

This content was produced with the assistance of AI translation services.