Home&Shopping's Food Specialty Mobile Store 'Joeun Bapsang' Sales Up 32%

First Launched on February 14 Last Year... Home&Shopping Mobile App Contributes to Sales Growth

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping announced on the 10th that sales of 'Joeun Bapsang,' a food specialty store within its mobile application (app), have been rapidly increasing recently. Since February last year, Joeun Bapsang has been operating as a service that allows customers to conveniently purchase desired products without visiting the mart in person, operating seven independent stores including ▲Sanji Jangteo (local produce market) ▲Butcher ▲Side Dishes ▲Convenient Cooking, etc. In particular, the Sanji Jangteo store has introduced a 'real-name system' that discloses the producer's real name and face, enhancing trust in the products and receiving positive responses.

According to Home&Shopping, the sales of food products last month showed a 32% growth rate compared to the previous three months. Especially, home meal replacements such as galbitang (beef short rib soup), donkatsu (pork cutlet), and doganitang (ox knee soup) recorded high sales. Additionally, 'Joeun Bapsang Day,' held every Wednesday, sells various products including seasonal foods at special prices, gaining customer favor. A Home&Shopping official said, "As online and mobile grocery shopping increases, Joeun Bapsang is receiving a good response," adding, "We will stock many affordable and high-quality products so that customers can conveniently purchase items via mobile."

This content was produced with the assistance of AI translation services.