KOTRA Launches Dedicated Digital Export Support Team to Strengthen Online Marketing

KOTRA launched the 'Digital Export Support Task Force' on the 9th. The photo shows Kwon Pyung-oh, President of KOTRA, speaking at a video conference of overseas trade centers in response to COVID-19. Photo by KOTRA

[Asia Economy Reporter Jihee Kim] KOTRA launched the 'Digital Export Support Task Force' on the 9th. This measure aims to strengthen online marketing support, which has emerged as the only export support method in response to the novel coronavirus disease (COVID-19), and to further activate video consultations.

First, as demand for non-face-to-face marketing increases, KOTRA formed a dedicated task force by gathering personnel from each internal division to focus on non-face-to-face marketing. They are concentrating on digital exports, including not only video consultations but also innovation in online B2B infrastructure and business development, as well as expanding overseas direct sales channels based on B2C.

The number of video consultations has also significantly increased after three weeks. Currently, 222 consultations have been conducted between 165 domestic companies and 125 buyers. An additional 400 consultations have been confirmed for March. At the current pace, KOTRA expects to exceed its original goal of 1,000 consultations within three months and reach 2,000. Going forward, the focus will be on generating tangible results.

In fact, continuous video consultation effects are appearing in the innovative industry sector. When overseas business trips became impossible due to COVID-19, micro electric vehicle manufacturer Company D continued video consultations with a Russian state-owned company in the defense and advanced technology sector that it had been managing. As a result, during the fourth video consultation on the 6th, they agreed to export 10 electric vehicles within the first half of the year.

Kim Sangmuk, Head of KOTRA's Innovation Growth Headquarters, said, “Through the Digital Export Support Task Force, we will strive to become a platform for domestic companies urgently seeking to enter overseas markets,” adding, “Especially, KOTRA will take the lead in overcoming the current export environment difficulties caused by COVID-19.”

This content was produced with the assistance of AI translation services.