SK Inno and Social Enterprise Jeonju Bibimbap Bread Support Baked Goods to Medical Staff in Daegu and Gyeongbuk

[Asia Economy Reporter Hwang Yoon-joo] The social enterprise 'Jeonju Bibimbap Bread' has stepped up to help the Daegu and Gyeongbuk regions, which are suffering severely from the novel coronavirus infection (COVID-19), despite the pain of decreased sales due to a decline in local visitors. SK Innovation, which nurtures Jeonju Bibimbap Bread, joined in this effort.

Jeonju Bibimbap Bread, together with SK Innovation, donated bakery products worth 20 million KRW to the Korean Red Cross to support the medical staff in Daegu and Gyeongbuk who are dedicating themselves amid COVID-19. The donated bakery products will be delivered to medical personnel and volunteers in the Daegu and Gyeongbuk areas.

In particular, Jeonju Bibimbap Bread has attracted attention by deciding to donate despite the severe business conditions caused by a 90% drop in sales due to the COVID-19 impact. Visitors to Jeonju Hanok Village, which used to attract many tourists nationwide, have stopped coming, causing serious difficulties such as temporarily closing the Hanok Village sales stores that generated significant revenue.

Jeonju Bibimbap Bread has decided to reduce consumer burden by selling all products at a 10% to 30% discount, sharing the pain during these difficult times caused by the COVID-19 virus.

Jeonju Bibimbap Bread made this donation to fulfill its original role as a social enterprise that solves social pain while engaging in economic activities. Especially, seeing the medical staff and volunteers in Daegu and Gyeongbuk working day and night without properly eating while caring for patients, they hoped to provide even a small help.

Meanwhile, Jeonju Bibimbap Bread is highly regarded as a representative social enterprise of Jeonju by employing vulnerable groups such as the elderly, disabled, and multicultural families, and selling various breads inspired by Jeonju Bibimbap, including Bibimbap Bread. In particular, it pursues social value not only by creating jobs but also by using eco-friendly ingredients in the environmental field. SK Innovation spares no support, providing mentoring to Jeonju Bibimbap Bread with its expertise in accounting, finance, production management, marketing, and public relations.

This content was produced with the assistance of AI translation services.