SK Telecom Supports Small Businesses' Marketing with Big Data-Based 'T Deal'

[Asia Economy Reporter Seulgina Jo] SK Telecom announced on the 9th that it will support marketing for small and medium-sized merchants nationwide by utilizing the big data-based text marketing service 'T-Deal'. This is to alleviate the difficulties faced by small and medium-sized merchants struggling due to the spread of the novel coronavirus infection (COVID-19).

T-Deal is a service that sends text messages connecting customers with a high likelihood of purchasing a product to a dedicated online page where they can check product information and make purchases. Through this, customers can conveniently purchase their interested products recommended at the lowest price.

From today until the 20th, SK Telecom will accept service usage applications from small and medium-sized merchants nationwide through the T-Deal homepage (https://t-deal.sktelecom.com). All companies registered as small and medium enterprises designated by the government are eligible to apply.

Selected small and medium-sized merchants can use the T-Deal service free of charge. Additionally, SK Telecom plans to share profits with the merchants based on sales performance after the service ends, and all profits generated in this process will be returned to society.

Since the entire purchasing process of the T-Deal service is conducted non-face-to-face, it is expected to help small and medium-sized merchants sell their products while minimizing concerns about the spread of COVID-19. A separate system will also be operated to support small and medium-sized merchants who do not have online payment and delivery systems.

Lee Jaewon, head of SK Telecom's Advertising Business Unit, stated, "We decided to support SK Telecom's ICT-based marketing service to help small and medium-sized merchants who are struggling in this national crisis situation, even if only a little." He added, "We will continue to consider ways to coexist with small and medium-sized merchants in the future."

This content was produced with the assistance of AI translation services.