LG Electronics' New Health Appliance Ad Features 'Steam' as the Main Character

[Asia Economy Reporter Kim Hyewon] LG Electronics has launched a TV commercial that focuses on 'Steam,' which is widely applied in health care appliances such as the Styler, dryer, and dishwasher.

According to LG Electronics on the 6th, the new advertisement that started this week features the patented TrueSteam's differentiated convenience under the theme of 'LG TrueSteam, essential for family health.'

The commercial shows examples of how TrueSteam helps customers and their families manage health by sterilizing clothes worn after going out with the Tromm Styler, sterilizing dishes that come into contact with hands and mouth with the Dios dishwasher, and sterilizing and drying clothes that directly touch the body with the Tromm dryer.

TrueSteam at 100°C is applied to various home appliances and is recognized for its performance in sterilization, cleaning, deodorization, and wrinkle reduction.

The hygiene sterilization course of the LG Tromm Styler removes 99.99% of harmful bacteria such as Pseudomonas aeruginosa, Klebsiella pneumoniae, and Escherichia coli, according to tests by the Korea Medical Science Institute. The steam sterilization course of the LG Tromm Dryer Steam ThinQ, officially launched this week, also removes 99.99% of harmful bacteria such as Staphylococcus aureus, Pseudomonas aeruginosa, and Klebsiella pneumoniae, according to tests by the Korea Apparel Testing & Research Institute.

LG Dios dishwasher steam removes 99.999% of harmful bacteria such as Escherichia coli, Salmonella, and Listeria, according to tests by the Korea Chemical Convergence Testing Institute, and also removes 99.999% of food poisoning bacteria such as Norovirus, Hepatitis A virus, and enterohemorrhagic Escherichia coli, according to tests by the World Kimchi Research Institute.

Park Kyunga, Executive Director of Brand Communication at LG Electronics, said, "We will ensure that more customers can experience the new value of hygiene and convenience provided by the patented TrueSteam."

This content was produced with the assistance of AI translation services.