Convenience Stores Targeting Well-being Consumers... Adding Noni and Doraji Juice to Pouch Drinks

Reflecting Checksumo Trend
Convenience Store Ice Beverages Expanded to Over 40 Varieties

[Asia Economy Reporter Cha Min-young] As interest in health increases, well-being has become an important criterion for product launches even in convenience stores.

Emart24 introduced two pouch drinks containing ‘Noni,’ known for its anti-inflammatory, antioxidant, anticancer, and immune-boosting effects, on the 6th: Noni Green Grape and Noni Orange.

The two Noni-containing drinks, launched in collaboration with Jadeng, are products that blend Noni fermented for 30 days with green grape and orange to enhance both flavor and efficacy. Erythritol is used instead of sugar to reduce calories.

Along with the launch of Noni-containing products, Emart24 also released five types of ‘Malgeunnaeil’ health juice drinks made from domestic ingredients: whole cabbage juice, whole bellflower root and pear juice, whole apple juice, whole onion juice, and whole pumpkin juice. These allow consumption of the fiber and active ingredients within the raw materials, and a 2+1 promotional event will be held throughout March.

Emart24 expects that health juice pouch drinks will receive positive responses from customers as interest in health has greatly increased. The current lineup of about 30 iced drinks will be expanded with around 10 more varieties featuring diverse flavors in March.

Oh Won-sik, beverage buyer of Emart24’s Daily Team, said, “As the trend of check-sumers verifying ingredients spreads due to increased interest in health, we have introduced iced drinks that can be enjoyed more healthily. With the arrival of Gyeongchip and the expected gradual rise in temperature, we anticipate an increase in customers purchasing iced drinks at nearby convenience stores.”

This content was produced with the assistance of AI translation services.