Bodyfriend Selected as 'Most Respected Company in Korea'

[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend (CEO Park Sang-hyun) announced on the 5th that it was selected as the No. 1 company in the healthcare industry sector in the "2020 Most Admired Companies in Korea" survey conducted by the Korea Management Association Consulting (KMAC). KMAC selects admired companies by aggregating scores in six categories through surveys of over 13,000 respondents, including securities analysts, industry executives, general consumers, and corporate HR managers, targeting a total of 784 companies.

Bodyfriend explained that it achieved the top position in the sector by receiving consistently high scores across six categories: innovation capability, shareholder value, employee value, customer value, social value, and image value. KMAC highly evaluated Bodyfriend for surpassing Japan, the pioneer country of massage chairs, and dominating the market within a short period of about 10 years, thereby contributing to enhancing the national prestige. They also awarded high scores for R&D capabilities, such as establishing a Medical R&D Center composed of specialists and acquiring numerous intellectual property rights.

A Bodyfriend representative stated, "We will focus all our research and development capabilities on extending human healthspan by making the unmatched competitiveness in five categories?technology, design, quality, service, and customer satisfaction?known as the 'Five Senses Gap' our primary management strategy."

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