'41st Anniversary' Yang Dong-yeong, CEO of Dong-A Otsuka, "Let's Strengthen the Brand Value of Key Products"

[Asia Economy Reporter Lee Seon-ae] Yang Dong-young, CEO of Dong-A Otsuka, urged employees to strengthen brand value on the occasion of the company's 41st anniversary.

Dong-A Otsuka announced on the 5th that CEO Yang called for enhancing the brand value of key products through the power of positivity in his 41st anniversary address on the 2nd.

In his address, CEO Yang expressed gratitude to customers, employees, and partners who have contributed to the continuous development of Dong-A Otsuka over the past 41 years. He then urged, “Based on the management slogan announced at the beginning of the year, ‘Do Together 2020,’ let us strengthen the brand value of key products including Pocari Sweat.”

To this end, CEO Yang emphasized positive thinking and actions. He said, “The more difficult the times, the more we must act with positive thoughts to overcome crises. I believe we can turn crises into opportunities and take a leap forward.”

Furthermore, he stressed the necessity of “strong pride in the company and its products,” adding, “Pride is the foundation that enables the production of high-quality products and the best customer service.”

Concluding his address, CEO Yang urged everyone to “do their best in their assigned duties with the mindset of Saseokwiho (射石爲虎).”

Saseokwiho is an idiom from the ancient Chinese Jin dynasty’s historical text, Yeoshi Chunqiu. It means “shooting a stone thinking it is a tiger, and the arrow hits the stone,” symbolizing that with sincere effort, nothing is impossible to achieve.

Meanwhile, Dong-A Otsuka did not hold a separate anniversary ceremony to prevent the spread of COVID-19. In addition, to prepare for the spread of COVID-19, employees with weakened immunity such as pregnant women are required to work from home, and employees who have traveled abroad or show similar symptoms are subject to a two-week self-quarantine, ensuring the safety and health of all employees.

This content was produced with the assistance of AI translation services.