Emart24 Holds 'Cashback' Event for Purchasing 8 Cans of Beer

[Asia Economy Reporter Seungjin Lee] Emart24 announced on the 5th that it will hold an event for weekend home drinking enthusiasts (people who enjoy drinking at home).

Throughout March, Emart24 will offer a refund of 5,000 KRW next month when customers pay with Hyundai Card, KakaoPay, Payco, etc., for 8 cans of 5 types of canned beer including OB Cass Fresh (500ml), Goose Island IPA (473ml), and Patagonia (473ml) every Friday and Saturday.

Emart24 planned this event as the number of customers seeking beer on weekends significantly increased in February due to the impact of the novel coronavirus infection (COVID-19).

Analyzing weekend (Friday, Saturday) beer sales in January and February this year, Emart24 found that the sales growth rate in January was only 13.7% compared to the previous year, while February recorded an average of 34.5%. In particular, February showed a steady increase in sales growth rate from 24.5% in the first week to 38.3% in the fourth week.

Additionally, regardless of the day of the week, customers can purchase two popular craft beers from Kona Brewing, Longboard Island Lager (473ml) and Big Wave Gold Can (473ml), at 3 cans for 9,900 KRW, and a 6-can bundle of Heineken (330ml) for 11,000 KRW.

Yoo Chang-sik, head of Emart24's Sales Marketing Team, said, “It is expected that the number of customers enjoying drinking at home on weekends will increase for the time being due to COVID-19. Therefore, we did not set a monthly maximum cashback limit to enhance the benefits for customers participating in this promotion.”

This content was produced with the assistance of AI translation services.