Jungjin-gong, Recruiting Companies for 'Online Shopping Mall Sales Agency Business' Participation

Panoramic View of the Small and Medium Business Corporation

[Asia Economy Reporter Kim Daeseop] The Small and Medium Business Corporation announced on the 5th that it is recruiting companies to participate in the '2020 Online Shopping Mall Sales Agency Project.'

This recruitment is designed for domestic and export beginner small and medium enterprises (SMEs) facing difficulties entering overseas online shopping malls due to issues such as manpower and costs. It is a project that provides one-stop support for the entire online export process, from product registration to sales and customer management, on famous overseas online shopping malls such as Amazon and eBay.

This year, the support effect will be maximized by providing market-specific customized marketing such as social network services (SNS) using Hallyu regional influencers and mobile real-time live broadcast sales. In addition, emerging Hallyu strong markets such as Turkey and India will be supported by opening and selling in Korean sections within famous local shopping malls. Advanced markets such as North America and China will be supported through sales agency services on global shopping malls like Amazon and Alibaba.

The Small and Medium Business Corporation, together with the Ministry of SMEs and Startups, has supported more than 1,000 SMEs annually to enter overseas markets through the online shopping mall sales agency project since 2014. Last year, it supported the entry of about 2,500 companies into global online shopping malls, achieving approximately 85 billion KRW in overseas direct sales performance. This year, it plans to actively support online exports for 1,500 companies in cooperation with a total of 15 executing organizations.

Companies wishing to participate in the project can apply online through the GoBiz Korea website by the 20th.

Ban Jeongsik, head of the Online Export Division at the Small and Medium Business Corporation, said, "Starting this year, we plan to expand sales channels to emerging Hallyu strong markets such as Turkey, India, and Russia through complex marketing using Hallyu and V-commerce," adding, "We expect this to become a foundation for Korean companies to grow in overseas online markets."

This content was produced with the assistance of AI translation services.