Gyeonggi Arts Center Renamed from Gyeonggi Culture and Arts Center After 16 Years
[Asia Economy (Suwon) = Reporter Lee Young-gyu] Gyeonggi Arts Center will change its name to 'Gyeonggi Art Center' for the first time in 16 years.
Gyeonggi Province announced on the 5th that it will change the institution's name to 'Gyeonggi Art Center' starting from the 16th, following the recent approval of the 'Partial Amendment to the Ordinance on the Establishment and Support of Gyeonggi Arts Center' by the Gyeonggi Provincial Council.
According to this amendment, the Gyeonggi Provincial Art Troupe under the Gyeonggi Arts Center will also be renamed as the 'Gyeonggi Arts Troupe.'
Previously, since May last year, Gyeonggi Arts Center began diagnosing the name change, conducting a public discussion process involving branding experts, paid audience members, residents of 31 cities and counties, staff, and artists. Subsequently, the new name was finalized through a large forum held at the end of September last year.
Gyeonggi Arts Center explained that as a representative complex arts institution of Gyeonggi Province, it decided to change the institution's name to find the identity of the performance hall and to approach the meaning of an open space for the residents.
Lee Woo-jong, President of Gyeonggi Arts Center, said, "Although there were opposing opinions because the new institution's name is in English, 'Arts Center' is already a common term both overseas and domestically, like orchestra or piano," and emphasized, "We will reestablish the professionalism and public nature of Gyeonggi Province's representative arts institution through this name change."
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Gyeonggi Arts Center opened in 1991 as Gyeonggi Culture and Arts Hall and has used its current name since June 2004, when it was incorporated as a foundation.
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