LF Hazzys Launches New 'Fizz Line' with 15% Discount Celebration

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Kyusik Oh) announced on the 4th that its flagship brand Hazzys is launching new spring products from the Pizz line and holding a commemorative event.

The Pizz line, launched by Hazzys in 2017, is an online and flagship store exclusive line with a witty sensibility, created to capture the young consumer base in their 20s and 30s from the traditional casual market.

Pizz, meaning face or expression, is represented by a witty character based on the face of the English Pointer hunting dog symbolizing Hazzys, applied to the products.

This season's collection adds more fun with a theme of a new Pizz crew gathered from around the world. Over 10 unique characters with interesting stories, including the British hunting dog 'Hunt', the Brazilian crocodile 'Kai', and the penguin 'Pingping' from Antarctica, are widely applied not only to clothing but also to hats, pouches, wireless earphone cases, grip tok, pens, notebooks, and other distinctive product categories.

LF's official shopping mall, LF Mall, is celebrating the launch of the Pizz line by unveiling a lively and charming Pizz line lookbook until the 9th, while offering a 15% discount on new Pizz line purchases and an additional 10% discount coupon as part of the promotion.

Meanwhile, detailed information about the LF Mall event commemorating the launch of Hazzys Pizz line spring new products can be found in the special exhibition.

This content was produced with the assistance of AI translation services.