Innisfree Opens First Flagship Store in the Middle East
[Asia Economy Reporter Yujin Cho] Natural cosmetics brand Innisfree opened its first flagship store in the Middle East at Dubai Mall, United Arab Emirates, on the 27th (local time).
Dubai Mall, a famous attraction visited by over 80 million people annually, houses the first flagship store, which is decorated using natural ingredients inspired by the clean island of Jeju in Korea and Jeju heritage.
To celebrate the opening, Innisfree gave a 'Green Lucky Box' consisting of Innisfree products to 100 customers who visited the store on the first day.
Famous beauty influencers in Dubai also attended the opening event, personally introducing K-beauty skincare tips and Innisfree's key products to customers.
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An Innisfree Middle East official stated, "The entry into Dubai Mall is part of our global market expansion strategy following the domestic market, China, the United States, and Canada," adding, "We will focus on targeting the Middle Eastern market by offering innovative skincare and makeup products suitable for the hot and dry Middle Eastern climate."
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