Shinhan Bank, Ranked No.1 in Online Information Volume Last Year

'Interest Index' Shows Kakao Bank as Overwhelming No.1

[Asia Economy Reporter Kim Hyo-jin] Shinhan Bank was found to have received the most consumer interest online last year, according to a recent survey.

The Global Big Data Research Institute announced on the 22nd that it conducted a survey on the volume of information for the top 10 commercial banks by asset size across nine channels where individuals actively express their opinions: online communities, blogs, cafes, YouTube, Twitter, Instagram, Facebook, KakaoStory, and Knowledge iN.

The banks surveyed were KB Kookmin Bank, Shinhan Bank, Hana Bank, Woori Bank, NH Nonghyup Bank, IBK Industrial Bank, SC First Bank, Korea Citibank, SH Suhyup Bank, and Korea Kakao Bank (KakaoBank).

Shinhan Bank had the highest volume of information with 748,665 cases. Next was KB Kookmin Bank with 514,568 cases, followed by Woori Bank with 449,160 cases. Hana Bank (323,507 cases), IBK Industrial Bank (257,119 cases), KakaoBank (254,827 cases), NH Nonghyup Bank (151,564 cases), SC First Bank (54,486 cases), Korea Citibank (50,780 cases), and SH Suhyup Bank (16,387 cases) followed.

KakaoBank attracted attention as its asset size was only 6.4% of NH Nonghyup Bank’s, yet its information volume was 68% higher. The institute calculated an 'interest index' based on information volume and asset size, with KakaoBank ranking first overwhelmingly at 133.61.

This result reflects the growing trend of non-face-to-face financial activities. A representative from the institute said, "It appears that banks need to develop differentiated online services."

Interest Index = Information Volume X 100 / Assets

This content was produced with the assistance of AI translation services.