Galaxy Z Flip Regional Specialization Strategy... 'Mirror Gold' Lands in India

Pre-Sale Starts from the 21st... Including Mirror Gold Color
Launching Localized Model Strategy to Target the Indian Market

Galaxy Z Flip Mirror Gold (Source=Samsung Electronics India Newsroom)

[Asia Economy Reporter Han Jinju] The Galaxy Z Flip 'Mirror Gold' color will be launched in India. Samsung Electronics has unveiled the 'Mirror Gold' card, a regionally limited edition, to boost its market share in India.

Samsung Electronics unveiled the Galaxy Z Flip in India on the 21st (local time). The 'Mirror Gold' color, which has not been released in Korea or the United States, was also included. Samsung posted a poster featuring the Mirror Gold color and announced the pre-sale starting on the 21st on its India newsroom. They also offer a 'White Glove Delivery' service that delivers orders directly when purchased online.

Samsung Electronics plans to release the Mirror Gold color only in select countries. There is no plan for a domestic release yet. A Samsung Electronics official explained, "The Mirror Gold color was created to be released only in certain regions," adding, "Although it received a high response during the Unpacked event, it was less exposed in the media compared to other colors. We will carefully review how far to expand its availability."

Samsung Electronics is making strenuous efforts to increase its market share in India by introducing locally customized models and expanding online distribution channels. As of the fourth quarter of last year, its smartphone market share in India dropped from second to third place, and competition with Chinese manufacturers is intensifying day by day. Choi Kyung-sik, Vice President and Head of Wireless Strategy Marketing at Samsung Electronics, said at a recent press conference, "We will thoroughly implement a specialized model strategy that reflects consumer needs in the Indian market," adding, "The Indian online market is rapidly growing, so we aim to drive faster growth online."

Meanwhile, since its release on the 14th, the Galaxy Z Flip has sold out on Samsung.com websites in the first release countries including Korea, the United States, Spain, Singapore, and the United Arab Emirates (UAE), and production of the second batch has begun. Carrier models are still available for purchase, but unlocked models sold out first. It is expected that the second batch will be released in mid-March, making the phone available both online and offline.

This content was produced with the assistance of AI translation services.