Ministop Launches Second Special Cuts Series: 'Fried Dakttongjip'
[Asia Economy Reporter Seungjin Lee] Ministop announced on the 21st that it has launched a special chicken gizzard menu, ‘Dakttongjip Twigim’ (fried chicken gizzards), which can be conveniently enjoyed at convenience stores.
‘Dakttongjip Twigim’ is the second special part product following the ‘Dakkopjil Twigim’ (fried chicken skin) officially launched last month. It was developed as a differentiated menu using chicken gizzards, a material that has not been available at convenience stores until now, targeting young customers who are trend-sensitive and looking for something new and special.
‘Dakttongjip Twigim’ offers a savory and salty fried flavor along with the chewy texture unique to chicken gizzards. Its small bite-sized pieces and convenient packaging add to its ease of consumption.
Ministop expects a positive response from solo drinkers and home drinkers who want simple snacks, as the popular menu ‘Dakttongjip Twigim’ from chicken specialty restaurants and street stalls is now easily available at convenience stores.
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Jominsoo, MD of Ministop’s Stock & Hot Dessert Team, said, “There is a growing consumer trend demanding unique and distinctive products even at convenience stores,” adding, “We will continue to strive to develop menus that provide exotic tastes and new experiences.”
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