Shilla Duty Free Opens First Pop-Up Store with La Prairie at Incheon Airport

[Asia Economy Reporter Cha Min-young] Shilla Duty Free announced on the 19th that it will operate a pop-up store for the global luxury skincare brand La Prairie at Incheon International Airport Terminal 2 until June.

At the La Prairie pop-up store, the new product ‘White Caviar Eye Extraordinaire’ will be introduced. This product is a new addition to the White Caviar line that helps with whitening, moisturizing, elasticity, and anti-aging, and aids in reducing wrinkles around the eyes.

Visitors to the store can experience the entire White Caviar line, including the new product. The pop-up store also offers a 15-minute luxury eye massage service using the new product and a skin analysis service through digital devices.

Shilla Duty Free was selected as La Prairie’s first domestic duty-free pop-up store partner, recognized for its competitiveness in operating cosmetics and perfume duty-free stores at Asia’s three major airports: Incheon International Airport, Hong Kong Chek Lap Kok International Airport, and Singapore Changi Airport.

Since 2018, Shilla Duty Free has maintained a strategic partnership with La Prairie. Starting with the exclusive launch of La Prairie products at Shilla Duty Free in March 2018, large-scale customer invitation events were held consecutively in November 2018 and November 2019.

The La Prairie pop-up store will operate until June this year, with the pop-up store commemorating the new product launch running until the end of May. From June, a new concept store will be introduced.

Jean-Marc Roy, Head of La Prairie Travel Retail Asia, stated, “With the launch of White Caviar Eye Extraordinaire, La Prairie has opened a new chapter in the science of light. We look forward to travelers at Incheon Airport experiencing La Prairie’s new product that brightens and firms the skin around the eyes with the science of light at our first pop-up store set up for domestic and international travelers.”

A Shilla Duty Free official said, “The popularity of premium cosmetics is steadily increasing. We are honored to introduce La Prairie, a leader in luxury skincare, to many customers through Shilla Duty Free, and we will continue to expand collaborations with various brands in the future.”

This content was produced with the assistance of AI translation services.