illoom Launches 'Deep Sleep Focus' Bed Reflecting Sleep Styles
Providing an Optimized Sleep Environment According to Family Life Cycle Changes Such as Marriage, Childbirth, and Parenting
[Asia Economy Reporter Kim Cheol-hyun] Il룸, a lifestyle furniture brand under the Persis Group, announced on the 13th that it will launch three new bed products optimized for "focused deep sleep," tailored to family life cycles and various sleep environments.
Il룸 introduced three new products?▲ the premium bed "Brien" for newlyweds, ▲ the ultra-low family bed "Ground" designed for use with infants and toddlers, and ▲ the "Scoop" bed that helps children achieve sleep independence?based on the insight that family members and daily life change through marriage, childbirth, and child-rearing, leading to different needs for sleep spaces, enabling the creation of spaces fully dedicated to deep sleep.
The Brien is suitable for newlyweds who want to enjoy complete comfort like a luxury hotel room. It helps each spouse engage in various activities such as deep sleep, reading, and watching movies in their most comfortable positions, whether lying down or sitting back. The Ground is an ultra-low family bed with a height of only 18 cm from the floor to the mattress, ideal for families with young children. Its very low height means that no separate guard installation is needed, providing safety that allows both young children and parents to focus on deep sleep together. The Scoop is a kids' bed that naturally encourages sleep independence for preschool or early elementary children who have difficulty falling asleep alone. Il룸 designed the Scoop considering children's developmental stages, emphasizing friendliness and psychological stability, based on trend consulting by Nelly Rodis.
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An Il룸 brand representative said, "We launched these new products to reflect the changing sleep lifestyles of families due to marriage, childbirth, and parenting, creating optimized sleep environments for every stage."
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