Mr. Pizza's Rebound... Riding the Popularity of 'Pizza Buffet' to Recruit Franchisees in the First Half of the Year
Creating a Stable Store Operation Environment for New Entrepreneurs Based on 30 Years of Restaurant Industry Know-How
Reducing Psychological and Economic Burdens of Family Franchise Owners During Startup Through Opening Promotions and Dedicated Coach Assignments
[Asia Economy Reporter Lee Seon-ae] The native pizza brand ‘Mr. Pizza’ announced on the 13th that it will begin full-scale recruitment of franchise stores to celebrate its 30th anniversary.
Mr. Pizza is a national brand loved for over 30 years since its founding in 1990, based on excellent menu development capabilities and high public recognition. Unlike traditional pizzas, it developed a ‘Korean-style pizza’ with less oil, introducing hit products such as ‘Shrimp Gold’ and ‘Seafood Island’ pizzas, growing into a franchise brand with about 270 family stores nationwide.
In particular, recently, it has been conducting the ‘Store Revitalization Project (SRP)’ to encourage store sales, achieving sales growth of 25-50% per store compared to the same period last year, and up to more than 110%, preparing for another leap forward. The main strategy of SRP, the ‘Pizza Buffet,’ is gaining popularity mainly among cost-conscious customers, and it is reported that inquiries for new startups as well as business type change startups continue.
Mr. Pizza supports new entrepreneurs from site analysis and investment planning consultations to store opening and operation strategies, as well as open promotions. It also helps stores settle in through intensive management by dedicated marketing and service education support coaches for up to three weeks after opening. Along with this, it has introduced an optimized system for the current dining market, such as developing a ‘single-person pizza for delivery’ with no commission fees through partnerships with major delivery apps, creating an environment where stores can be operated stably.
More detailed information about Mr. Pizza franchise startups can be found on the official website and via phone inquiries.
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Hwang Eung-jin, Director of Development, said, “In the rapidly changing dining market, choosing a long-established brand with extensive field experience is advantageous for successful startups,” adding, “Mr. Pizza will become the best startup partner for prospective family store owners based on over 30 years of accumulated store operation know-how and total franchise consulting techniques.”
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