Drama 'Bubang' Fresh Material... Occult Thriller Genre
[Asia Economy Intern Reporter Kang Juhee] The drama "The Cursed" captivated viewers from its first broadcast with its novel subject matter and gripping development.
According to Nielsen Korea, the first episode of tvN's Monday-Tuesday drama "The Cursed," aired on the 10th, recorded an average rating of 2.5% and a peak of 3.1% across paid platforms including cable, IPTV, and satellite households. The tvN target 2049 rating averaged 1.2% with a peak of 1.4%, marking a successful start.
The drama "The Cursed" deals with the rare occult thriller genre in Korea, featuring the shocking concept of "Bangbeop" (謗法), a method of cursing people, and "Bangbeopsa," a practitioner who wields a curse stronger than evil (惡).
In the first episode aired on the 10th, a mysterious incident occurs centered around Korea's largest IT company, Forest, and the story follows the justice-driven social affairs reporter Im Jinhee (played by Um Ji-won) as she investigates the case, opening a tense prologue.
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Even before the broadcast, the showdown between the human-faced evil spirit Jin Jonghyun (played by Sung Dong-il), who was announced as an "unprecedented" villain, and Im Jinhee has raised viewers' expectations.
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