'Parasite' Wins 4 Awards: Galaxy Z Flip Surprise Unveiling at the Academy Awards Ceremony

Screenshot of Samsung Electronics' teaser advertisement

[Asia Economy Reporter Joeslgina] Samsung Electronics' Galaxy Z Flip teaser advertisement made a surprise appearance during this year's Academy Awards, which had been a hot topic early on due to director Bong Joon-ho's film Parasite and its chances of winning.

According to Bloomberg News and others, Samsung Electronics unveiled the Galaxy Z Flip through a teaser advertisement aired early in the Academy Awards ceremony held in Los Angeles (LA), USA, on the 9th (local time). The teaser ad, broadcast exclusively on ABC, which held exclusive rights to the ceremony, is widely regarded as a kind of preview ahead of the Galaxy S20 and Galaxy Z Flip unpacking (launch) event scheduled for the 11th in San Francisco.

The advertisement is a total of 15 seconds long and features only the appearance and functions without revealing the model name Galaxy Z Flip. It shows a square foldable phone, an external notification panel, and a large wide screen display inside. It also demonstrates foldable-optimized features that allow users to take photos and check them immediately or make calls while the device is folded and fixed. At the end of the ad, the phrase "Change the shape of the future" appears along with the unpacking date of the 11th.

It is very unusual for Samsung Electronics to introduce a new product through an advertisement ahead of the unpacking event. Bloomberg News reported, "According to the advertisement, the new device is expected to be released at least in black and purple colors."

Meanwhile, the film Parasite won four awards at the Academy Awards that day, including the highest honor, Best Picture, as well as Best Director, Best Original Screenplay, and Best International Feature Film.

This content was produced with the assistance of AI translation services.