D'Live Expands Content Including Language Learning, Meditation, and Education
[Asia Economy Reporter Koo Chae-eun] D'Live Digital OTT Broadcasting is expanding its high-quality content.
According to D'Live on the 10th, the company will first sequentially upload over 700 popular YouTube contents. These include 'Real Chinese' taught by Pagoda's popular instructors Seong Gu-pyeon and Jin Jun, 'Simkong Cat' featuring cat groomer Simkom teacher and five cats sharing grooming tips and daily stories, 'Wangbyeon' with lawyer Heo Wang's easy-to-understand legal stories, and 'Billy English' where viewers can learn sophisticated British English.
Additionally, meditation content, which is becoming a hot item these days, can be enjoyed through the OTT box. Through a 10-minute mind training session by Yongta Sunim from the Dong Sa Seop Happiness Village, viewers can listen to essential life stories such as managing the mind, finding happiness, and cultivating gratitude. Furthermore, D'Live has updated content such as 'Esteem TV,' which captures models' daily lives and behind-the-scenes stories, and the steady-selling early childhood education program 'Sing with Dibo,' which helps children learn movements through fun lyrics and rhythms.
Marking this year as a leap toward becoming an all-in-one multimedia company, D'Live has launched full-scale marketing through various all-in-one sales promotions. Through this promotion running until the 29th, D'Live has prepared various gifts including reasonably priced combined packages of broadcasting + internet + OTT box, rental products with up to 58% discount, and giveaways on the D'Live Mall for the graduation and admission season. Additionally, paid VOD purchasers will be entered into a draw to win various prizes such as hotel buffet tickets and VOD coupons.
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A D'Live official stated, “Unlike other companies withdrawing from the OTT set-top box business, D'Live OTT box sales have been increasing recently due to customer response. With a total cumulative sales of 450,000 units expected within the first quarter of this year, we will continue to expand free content preferred by customers.”
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