"Jogging or Leisure Activities"... FILA Launches Daily Jogger 'Jagato'

[Asia Economy Reporter Yujin Cho] Global sports brand Fila announced on the 10th that it has launched the daily jogger 'Jagato'.

The daily jogger features a simple design reminiscent of jogging shoes and belongs to the sneaker category that can be worn comfortably and stylishly in everyday life.

The newly released Jagato is a modern reinterpretation of the Fila heritage shoe Jagato, which first appeared in 1999. As a representative item of the daily jogger category, it offers comfortable wear as a basic feature and is characterized by a simpler and more refined silhouette compared to ugly shoes.

Jagato combines various materials such as suede, synthetic leather, and mesh to create a unique yet vintage atmosphere. The tongue covering the instep and the heel feature an F logo box, and the rubber outsole of the shoe is accented with the Fila English logo as a design point.

The Phylon midsole provides comfortable and stable wear, enhancing the functional aspect as a daily jogger.

Jagato, which stands out with its soft color mood and light, comfortable fit, also has the advantage of being easy to match with any outfit. It is perfect as a fresh and stylish sneaker to wear this spring when outfits become lighter.

Available in four colors: beige, gray, black, and white·blue·red, the sizes range from 220 to 280 in increments of 10.

Fila Jagato can be purchased at the official Fila online mall as well as at Fila stores nationwide.

A Fila representative said, “Jagato, with its simple yet stylish design, best showcases the strengths of the daily jogger category,” adding, “It is expected to appeal to consumers who seek both style and comfort this spring, as it can be matched with various outfits in daily life.”

This content was produced with the assistance of AI translation services.