'Air Fryer with Oven Function'... Samsung Electronics Launches New Microwave Model

Samsung Electronics' Customized Refrigerator 'Bespoke' Featuring Color and Glass Material Design

A Samsung Electronics model is introducing a new microwave oven at the lifestyle showroom '#Project Prism' set up at the Samsung Digital Plaza Gangnam Main Store.

[Photo by Samsung Electronics]

[Asia Economy Reporter Ki-min Lee] Samsung Electronics is launching a new microwave oven model that combines diverse and convenient cooking functions with a new design.

On the 10th, Samsung Electronics announced that it will release a new microwave oven applying the colors and glass material design of the customized refrigerator ‘Bespoke,’ reflecting consumers' high interest in kitchen interiors. They also added that the basic performance and user convenience have been improved, considering consumers' preferences to enjoy various foods easily and deliciously even in busy daily life.

This new product features a composite heat source method that adds a grill to the existing method to keep the surface of the food crispy while cooking evenly inside. When using the dedicated microwave container provided, it can produce effects similar to an air fryer’s cooking function, allowing fried processed foods to be enjoyed without oil.

A no-oven baking function has also been newly added, enabling easy baking of bread and desserts at home. Frozen bread can be thawed to maintain a warm and soft texture as if freshly baked, and crispy toast is also possible.

Additionally, by using the ‘Home Dessert’ automatic cooking program, desserts such as pound cake, egg pudding, and brownies can be enjoyed at home with just one button, without complicated recipes.

Moreover, user convenience has been enhanced by applying automatic cooking modes that include 17 types of frozen and fried convenience foods preferred by Korean consumers, as well as the ‘Quick Defrost Plus’ function that defrosts 28% faster than before.

The new Samsung microwave oven comes in a 23-liter capacity and is available in five colors: Clean Gray, Clean Charcoal, Clean White, Clean Pink, and Clean Mint, with a retail price of 250,000 KRW.

Yang Hye-soon, Executive Director of Samsung Electronics’ Home Appliance Business Division, said, “This new product raises the level of microwave ovens with not only a sophisticated design but also various cooking functions. We will continue to introduce products that reflect consumer lifestyle trends to provide a more convenient and enriched kitchen experience.”

This content was produced with the assistance of AI translation services.