From Website Revamp to App Launch... Expanding Customer Communication for Mid-sized Companies

Official website of KCC Glass (left) and main screen of Hyundai L&C website.

[Asia Economy Reporter Kim Daeseop] Efforts by mid-sized companies to establish communication channels for expanding customer-centric services are continuing. They are enhancing customer satisfaction by building differentiated services such as delivering useful information and expanding functions.

According to industry sources on the 9th, KCC Glass recently revamped its official website to improve user convenience. It was made accessible on both PC and mobile, providing corporate news and information intuitively.

In particular, by analyzing usage patterns such as the most visited pages and dwell time of customers visiting the website, it enables quick information search tailored to user characteristics and purposes. The navigation bar and quick menu were designed intuitively to allow effective exploration of KCC’s diverse product lines and information.

A KCC Glass official said, "Through the newly launched official website, we improved it so that customers can easily and quickly access the information they are curious about at a glance," adding, "We will continue to provide customer-centric services and increase communication opportunities by offering useful content and expanding functions in the future."

Samkwang Glass launched the Glasslock official mall’s mobile application on Google Play and Apple App Store on the 6th. The mobile-based app was prepared to further enhance customer convenience and provide brand value that meets various consumer demands.

On the Glasslock official mall app, customers can find about 400 products including Samkwang Glass’s representative glass airtight container brand 'Glasslock', infant product line 'Glasslock Baby', tumbler brand 'Tumblak', and pet dish brand 'Opet'.

A Samkwang Glass official said, "We launched the official app so that customers can easily check various benefits and shopping information of Glasslock anytime and anywhere," adding, "We will continue to create touchpoints that encompass both online and offline so that customers can experience the brand closer."

Hyundai L&C also revamped and opened its official website on the 3rd. The revamped website focuses on enhancing customer convenience and allows customers to easily access interior-related information such as interior tips and reviews of domestic and international interior exhibitions.

In particular, a 'My Log' feature was added, allowing login through personal social network service (SNS) accounts. Through this, logged-in customers can save their favorite products in 'My Log' from the product introduction section of the website and share the product information via text message or KakaoTalk.

Additionally, a 'Simple Estimate' feature was added for customers to check expected remodeling costs. Customers can input the product and space (whole house or room) area to see the estimated construction cost. Furthermore, remodeling consultation can be directly booked through the consultation request function.

A Hyundai L&C official said, "The new official website focuses on easily delivering interior-related information to consumers," adding, "We plan to continue providing differentiated services unique to Hyundai L&C by reflecting various consumer demands."

This content was produced with the assistance of AI translation services.